Gucci Bloom, the first pillar fragrance for women by Gucci in several years, has finally landed in Nairobi! I’ve been seeing the unmissable pink bottle all over the internet over the last several months since it was released (August 2017) by Gucci and I can’t deny I was interested. So when Madora sent me missive that it was available in their stores and they were having a testing last Saturday, I had to go and try it out for myself. Their Westgate outlet’s display window was splendidly dressed in Gucci Bloom branding and the entrance was flagged by two enormous flower arrangements, the likes of which are rare to see before Valentine’s Day. They even had a violinist in-store to entertain their customers in celebration of the fragrance. I quite enjoyed that special touch.
I’d already done my research a while ago on Gucci Bloom and I expected it to be unabashedly floral but the flacon somehow convinced me that it would not be that strong. I mean, it’s a very soft non-threatening pink. Not the case. In fact, when I actually took a whiff courtesy of one of the ladies who was bearing the bottle, I regretted it instantly. The scent is heavy, concentrated for the gwodz and in your face. In the words of Jackie Aina, I had to “square up!” For those who love strong, truly floral and mature scents (the kind grown ups used to wear when we were kids) this is for you. The prominent tuberose and it’s partners in crime jasmine absolute and Rangoon creeper (Chinese honeysuckle) merge together into one mother white floral and that is all I could pick up. And it smelled like it was one of those that lasts all day too.
For someone who lives on the more citrussy, fruity, woody side of the scent universe, floral and especially white floral perfumes have the capability to incapacitate me. So why tuberose and these old timey styles are making a comeback with the likes of this Gucci Bloom and Gabriel Chanel . . . I don’t know. But Alessandro Michele, the Gucci Creative Director, explains that he wanted his inaugural fragrance release since he took the throne to reflect his vision and renaissance for the brand. It’s all about empowering women authentically and vibrantly for him while bringing Gucci back to its former glory as a luxury fashion and beauty house. While the scent is sophisticated in a classic way, the bottle is quite different, modern and fun. Very Instagrammable – which is a thing! It is a powdery pink lacquer that almost looks like porcelain, something Alessandro is fond of and has worked with at Richard Ginori. The lines are fine and simple and the branding is quite spectacular in its simplicity of white ribbing and bold black letters with the Gucci black bordering. Exquisite! The box on the other hand pays homage to the brand’s heritage with a variation of the Gucci herbarium print that we have seen on some of their clothing. This is similar to the Flora scarf they had for Grace Kelly being integrated into the Flora by Gucci 1966 perfume pouch.
So while this particular perfume will not be making its way anywhere near me ever again, those with an affinity for floral fragrances and heady feels should definitely head on to Madora and give it a try. I’m not sure about the pricing but they have them available from 50 ml onward and there are some freebies that come with them for a limited time. I’d love to know what your thoughts are on the same and what kind of fragrances you naturally gravitate towards. Have a beautiful week ahead.